Phishing scams usually start with an email that looks like it came from your bank, Credit Card Company, or ISP. The fraudulent email usually claims to be a customer service message giving you a reason why you must update your account information and provides a link to the forger’s website. At this website (which typically looks like the genuine one) you will be asked to update your password and other pieces of sensitive information. With this information the forger gains access to your online accounts. You should always be suspicious when asked for personal information, especially when asked by companies or organizations that should already have the information.
Phishing is obviously illegal, but it is not terribly difficult to execute. This is why it is the fastest growing crime in recorded history. That may change soon as Phishing scams are being vigorously investigated by both public law enforcement agencies and the private sector.
Pharming usually doesn't involve emails, and is more complicated than Phishing. This illegal activity involves attacking domain name servers within the Internet's structure so that traffic to specific legitimate sites is redirected to the Pharmer's illegal sites.
The Internet's structure doesn't use URLs the way that human beings do. We use letters, by and large. Internet servers, routers and other devices, use numbers called IP addresses. When a person types www.citibank.com into a browser that URL is translated into Citibank's IP address, which is 192.193.195.132. The person's browser session is then routed to and connected with Citicorp's computer network.
Pharmers hack the servers that do those translations and replace the legitimate IP addresses with their IP addresses. So, in the example above, a hacker would replace the correct IP address with a phony one (e.g., 123.456.789.121), which would route consumers to their fraudulent web sites. That fraudulent web site would be designed to look like a Citibank page and would ask for sensitive data.